If you’re universally praised by everyone on your company, if sales in drowning in qualified leads, if finance keeps asking if you need more money, THIS POST ISN’T FOR YOU.
If, however, you live on this planet, I’d like you to think about exactly how you create, budget for, and track your lead generation. If you haven’t created this foundation, you may find yourself in a perpetual game of “Prove Your Value” with senior management.
Rather than seeking salvation by implementing the next hot trend (Chakra Based Marketing!) you might consider taking a look at the fundamentals of lead gen planning:
- Precisely calculate weekly lead targets based on revenue goals.
- Create budgets that map to the required programs AND allow for flexibility
- Create a simple tracking mechanism tailored to your marketing operation
HERE is a course that covers these things, and actually provides the resources to guide you through it.
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